The 2024 regional elections are notable for the large number of female candidates vying for regional leadership roles. A standout contest is the East Java gubernatorial race, where all three candidates are women: Luluk Nur Hamidah, Khofifah Indar Parawansa, and Tri Rismaharini. This is an unprecedented event, particularly in East Java, a region with a strong Nahdlatul Ulama Islamic influence. This study aims to: (1) examine the campaign narratives of these female candidates and their competition; and (2) identify differences in their messaging, especially related to gender and women's issues. The research will utilize Discourse Network Analysis (DNA) and collect data from 5 widely accessed national online media during the campaign period (September 25 - November 23, 2024). The analysis will provide a detailed understanding of the campaign themes, issue linkages, and insights into the progress of female leadership after 19 years since implementation of direct local elections in 2005.